{"id":2649,"date":"2024-05-06T09:00:50","date_gmt":"2024-05-06T09:00:50","guid":{"rendered":"https:\/\/www.outlying.works\/vitrine\/?p=2649"},"modified":"2024-05-06T08:54:56","modified_gmt":"2024-05-06T08:54:56","slug":"le-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/","title":{"rendered":"Le Marketing automation"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Dans un environnement marketing en perp\u00e9tuelle mutation, l’utilisation du marketing automation est devenue essentielle pour les entreprises. Cette strat\u00e9gie permet d’optimiser les campagnes en automatisant les t\u00e2ches r\u00e9p\u00e9titives et en adaptant les interactions avec les clients. Dans cet article, nous examinerons en d\u00e9tail le marketing automation, en abordant ses objectifs, ses avantages, ainsi que les \u00e9tapes pour une strat\u00e9gie r\u00e9ussie.<\/p>

Qu\u2019est-ce que le marketing automation ?<\/h4>

Le marketing automation est une strat\u00e9gie visant \u00e0 automatiser les campagnes marketing pour optimiser la visibilit\u00e9 et am\u00e9liorer l’exp\u00e9rience des utilisateurs.<\/p>

L’automatisation est souvent utilis\u00e9e pour les t\u00e2ches r\u00e9p\u00e9titives, notamment dans l’e-mailing. Les sc\u00e9narios pr\u00e9con\u00e7us bas\u00e9s sur le comportement de l’utilisateur, comme l’envoi d’un e-mail de bienvenue lors de l’inscription \u00e0 une newsletter, permettent de personnaliser les communications et de maintenir l’engagement des clients ou prospects.<\/p>

Histoire du Marketing Automation<\/h4>

Le marketing automation trouve ses racines dans les premi\u00e8res formes de marketing direct, o\u00f9 les entreprises envoyaient des courriers postaux personnalis\u00e9s. Son essor v\u00e9ritable a d\u00e9but\u00e9 avec l’av\u00e8nement de l’informatique et des bases de donn\u00e9es clients dans les ann\u00e9es 1980. Aujourd’hui, il est devenu une composante essentielle de la strat\u00e9gie marketing de nombreuses<\/p>

Quels sont les objectifs de marketing automation ?<\/span><\/h4>

Le marketing automation vise principalement \u00e0 :<\/p>

  1. Produire, organiser et promouvoir des contenus et des \u00e9v\u00e9nements.<\/li>
  2. Optimiser la g\u00e9n\u00e9ralisation de leads en am\u00e9liorant les formulaires et les pages de destination (Landing Page).<\/li>
  3. Qualifier et attribuer un score aux leads pour identifier les plus qualifi\u00e9s et susceptibles d’acheter un produit ou un service.<\/li>
  4. \u00a0G\u00e9n\u00e9rer et nourrir ces leads, en maintenant leur engagement et en les guidant tout au long du processus d’achat.<\/li>
  5. Personnaliser la d\u00e9livrance de contenus en fonction des besoins des visiteurs.<\/li>
  6. Etablir une relation durable avec les clients ou prospects gr\u00e2ce \u00e0 un marketing relationnel, renfon\u00e7ant ainsi la fid\u00e9lit\u00e9 et l’engagement.<\/li><\/ol>

    Quels sont les avantages de marketing automation ?<\/h4>

    1. L\u2019identification des prospects \u00ab les plus promoteurs \u00bb:<\/span><\/h6>

    Vous pouvez attribuer des scores aux prospects selon la probabilit\u00e9 d\u2019achat de votre produit ou service. \u00a0De plus, un suivi automatis\u00e9 des leads vous aide \u00e0 mieux comprendre les besoins et les probl\u00e8mes de vos clients, m\u00eame s’ils ne sont pas explicitement formul\u00e9s.<\/p>

    2. Timing Optimal :<\/span><\/h6>

    Le moment opportun est crucial en marketing. L’automatisation permet d’agir au bon moment. Par exemple, si un prospect visite votre site, lit une \u00e9tude de cas, mais h\u00e9site \u00e0 faire un achat, un syst\u00e8me automatis\u00e9 peut lui envoyer des informations compl\u00e9mentaires pour l’aider \u00e0 prendre une d\u00e9cision.<\/p>

    3. Optimisation des \u00e9tapes :<\/span><\/h6>

    L’automatisation du marketing guide les prospects \u00e0 travers les \u00e9tapes appropri\u00e9es de l’entonnoir de vente en se basant sur des donn\u00e9es historiques. Cela permet de mieux comprendre les relations entre les clients et l’entreprise, d’optimiser le processus de vente et d’augmenter les ventes.<\/p>

    Comment r\u00e9ussir une strat\u00e9gie d’automatisation ?<\/h4>

    1.\u00a0Comprendre votre processus de vente :<\/span><\/h6>

    L’automatisation du marketing d\u00e9pendra de votre processus de vente. Les entreprises dont le cycle de vente implique des interactions r\u00e9guli\u00e8res avec les clients en b\u00e9n\u00e9ficieront, car elles pourraient automatiser chaque \u00e9tape. Par exemple, envoyer un e-mail aux clients et lui rappeler de laisser les produits dans leur panier. Il est important de comprendre comment votre processus de vente contribue \u00e0 convertir des prospects.<\/p>

    2.\u00a0Connaissez vos Buyer Personas :<\/span><\/span><\/h6>

    Avant de commencer \u00e0 cr\u00e9er une compagne d’automatisation, il est important d\u2019identifier et pr\u00e9ciser les profils de vos clients cibles. Cette \u00e9tape est tr\u00e8s importante pour la segmentation de votre base de donn\u00e9es.<\/span><\/p>

    3.\u00a0Organisez votre contenu dans une matrice Personas :<\/span>\u00a0<\/span><\/span><\/h6>

    Apr\u00e8s avoir identifier<\/span> vos Buyer<\/span> Personas<\/span>, vous devez comprendre ce que veulent vos clients, c’est -a-<\/span> dire v\u00e9rifier que votre biblioth\u00e8que de contenu contient des \u00e9l\u00e9ments qui correspondent \u00e0 chacun de ses profils.<\/span> Il faut que vous disposiez d’un contenu (produits ou services)<\/span> qui r\u00e9pond aux exigences de vos clients.<\/span> Pour mieux automatiser votre compagne, il faut avoir \u00e0 votre disposition le mat\u00e9riel qui influencera vos clients tel que les articles de blog, vid\u00e9os, Ebooks<\/span> \u2026<\/span><\/span><\/p>

    4.\u00a0D\u00e9finir vos Objectifs :<\/span><\/span><\/h6>

    Fixer des objectifs SMART ce qui vous permet d’\u00e9tudier le processus d’automatisation et faire guider vos prospects \u00e0 travers un Tunnel\u00a0 de conversion. Un tunnel de conversion est une pr\u00e9sentation visuelle du parcours que prend un prospect depuis sa premi\u00e8re interaction avec votre entreprise jusqu’\u00e0 la r\u00e9alisation d’une action souhait\u00e9e, comme achat.<\/p>

    5.\u00a0Etablissez une communication fluide avec toutes les \u00e9quipes internes :<\/span><\/span><\/h6>

    Une strat\u00e9gie d’automatisation marketing doit tenir compte de l’expertise de toutes les \u00e9quipes au sein de l’entreprise. Les \u00e9quipes de vente et de service marketing doivent collaborer r\u00e9guli\u00e8rement pour partager les informations utiles, telles que le profil et l’\u00e9valuation de leads. En parall\u00e8le, le service client peut fournir des retours pr\u00e9cieux concernant les probl\u00e8mes rencontr\u00e9s par les clients.<\/p>

    6.\u00a0Conduisez un test pour \u00e9valuer l’efficacit\u00e9 de votre nouvelle strat\u00e9gie :<\/span><\/span><\/h6>

    Il est essentiel d’analyser et de tester votre nouvelle strat\u00e9gie pour garantir son efficacit\u00e9 optimale. Les donn\u00e9es et les outils de mesures, comme le taux de clic, les taux de conversion, le temps pass\u00e9 sur chaque page, ou le taux de t\u00e9l\u00e9chargement de documents. Il faut que l’entreprise soit attentive \u00e0 ses indicateurs de performance.<\/p>

    Le marketing automation offre une opportunit\u00e9 pr\u00e9cieuse aux entreprises pour am\u00e9liorer leurs strat\u00e9gies marketing. En adoptant une approche intelligente et strat\u00e9gique, les entreprises peuvent maintenir leur comp\u00e9titivit\u00e9 dans un environnement commercial en constante \u00e9volution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Dans un environnement marketing en perp\u00e9tuelle mutation, l’utilisation du marketing automation est devenue essentielle pour les entreprises. Cette strat\u00e9gie permet d’optimiser les campagnes en automatisant les t\u00e2ches r\u00e9p\u00e9titives et en adaptant les interactions avec les clients. Dans cet article, nous examinerons en d\u00e9tail le marketing automation, en abordant ses objectifs, ses avantages, ainsi que les \u00e9tapes pour une strat\u00e9gie r\u00e9ussie. Qu\u2019est-ce que le marketing automation ? Le marketing automation est une strat\u00e9gie visant \u00e0 automatiser les campagnes marketing pour optimiser la visibilit\u00e9 et am\u00e9liorer l’exp\u00e9rience des utilisateurs. L’automatisation est souvent utilis\u00e9e pour les t\u00e2ches r\u00e9p\u00e9titives, notamment dans l’e-mailing. Les sc\u00e9narios<\/p>\n","protected":false},"author":1,"featured_media":8359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","two_page_speed":[],"footnotes":""},"categories":[8],"tags":[513,514,253,201,442],"class_list":["post-2649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat_marketing","tag-automatisation-des-campagnes","tag-automatisation-des-processus","tag-generation-de-leads","tag-marketing-automation","tag-relation-client"],"yoast_head":"\nLe Marketing automation - Vitrine outlYing<\/title>\n<meta name=\"description\" content=\"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Marketing automation - Vitrine outlYing\" \/>\n<meta property=\"og:description\" content=\"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Vitrine outlYing\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-06T09:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"outlying\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"outlying\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\"},\"author\":{\"name\":\"outlying\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/5f4c0c6776ffaa3d4422b43480d5e1e8\"},\"headline\":\"Le Marketing automation\",\"datePublished\":\"2024-05-06T09:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\"},\"wordCount\":979,\"publisher\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png\",\"keywords\":[\"Automatisation des campagnes\",\"Automatisation des processus\",\"g\u00e9n\u00e9ration de leads\",\"marketing automation\",\"Relation Client\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\",\"url\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\",\"name\":\"Le Marketing automation - Vitrine outlYing\",\"isPartOf\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png\",\"datePublished\":\"2024-05-06T09:00:50+00:00\",\"description\":\"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage\",\"url\":\"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png\",\"contentUrl\":\"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png\",\"width\":10630,\"height\":7972,\"caption\":\"marketing automation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.outlying.works\/vitrine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Marketing automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#website\",\"url\":\"https:\/\/www.outlying.works\/vitrine\/\",\"name\":\"Vitrine outlYing\",\"description\":\"Site vitrine de outlYing SUARL\",\"publisher\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outlying.works\/vitrine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#organization\",\"name\":\"Vitrine outlYing\",\"url\":\"https:\/\/www.outlying.works\/vitrine\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Vitrine outlYing\"},\"image\":{\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/5f4c0c6776ffaa3d4422b43480d5e1e8\",\"name\":\"outlying\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64bf4a4a3d315564cb807f3742cdd28795eb19929b6ddd890e368ada8d066b0f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64bf4a4a3d315564cb807f3742cdd28795eb19929b6ddd890e368ada8d066b0f?s=96&d=mm&r=g\",\"caption\":\"outlying\"},\"sameAs\":[\"https:\/\/www.outlying.works\/vitrine\"],\"url\":\"https:\/\/www.outlying.works\/vitrine\/author\/outlying\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Marketing automation - Vitrine outlYing","description":"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Marketing automation - Vitrine outlYing","og_description":"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.","og_url":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/","og_site_name":"Vitrine outlYing","article_published_time":"2024-05-06T09:00:50+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2-1024x768.png","type":"image\/png"}],"author":"outlying","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"outlying","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#article","isPartOf":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/"},"author":{"name":"outlying","@id":"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/5f4c0c6776ffaa3d4422b43480d5e1e8"},"headline":"Le Marketing automation","datePublished":"2024-05-06T09:00:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/"},"wordCount":979,"publisher":{"@id":"https:\/\/www.outlying.works\/vitrine\/#organization"},"image":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png","keywords":["Automatisation des campagnes","Automatisation des processus","g\u00e9n\u00e9ration de leads","marketing automation","Relation Client"],"articleSection":["Marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/","url":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/","name":"Le Marketing automation - Vitrine outlYing","isPartOf":{"@id":"https:\/\/www.outlying.works\/vitrine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png","datePublished":"2024-05-06T09:00:50+00:00","description":"Explorez le marketing automation : d\u00e9finition, histoire, objectifs, avantage, Comment r\u00e9ussir une strat\u00e9gie d\u2019automatisation.","breadcrumb":{"@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#primaryimage","url":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png","contentUrl":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2023\/11\/automationFINAL6png-2.png","width":10630,"height":7972,"caption":"marketing automation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.outlying.works\/vitrine\/2024\/05\/06\/le-marketing-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.outlying.works\/vitrine\/"},{"@type":"ListItem","position":2,"name":"Le Marketing automation"}]},{"@type":"WebSite","@id":"https:\/\/www.outlying.works\/vitrine\/#website","url":"https:\/\/www.outlying.works\/vitrine\/","name":"Vitrine outlYing","description":"Site vitrine de outlYing SUARL","publisher":{"@id":"https:\/\/www.outlying.works\/vitrine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outlying.works\/vitrine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.outlying.works\/vitrine\/#organization","name":"Vitrine outlYing","url":"https:\/\/www.outlying.works\/vitrine\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.outlying.works\/vitrine\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Vitrine outlYing"},"image":{"@id":"https:\/\/www.outlying.works\/vitrine\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/5f4c0c6776ffaa3d4422b43480d5e1e8","name":"outlying","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.outlying.works\/vitrine\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64bf4a4a3d315564cb807f3742cdd28795eb19929b6ddd890e368ada8d066b0f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64bf4a4a3d315564cb807f3742cdd28795eb19929b6ddd890e368ada8d066b0f?s=96&d=mm&r=g","caption":"outlying"},"sameAs":["https:\/\/www.outlying.works\/vitrine"],"url":"https:\/\/www.outlying.works\/vitrine\/author\/outlying\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/posts\/2649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/comments?post=2649"}],"version-history":[{"count":114,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/posts\/2649\/revisions"}],"predecessor-version":[{"id":11911,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/posts\/2649\/revisions\/11911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/media\/8359"}],"wp:attachment":[{"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/media?parent=2649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/categories?post=2649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outlying.works\/vitrine\/wp-json\/wp\/v2\/tags?post=2649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}