{"version":"1.0","provider_name":"Vitrine outlYing","provider_url":"https:\/\/www.outlying.works\/vitrine","author_name":"outlying","author_url":"https:\/\/www.outlying.works\/vitrine\/author\/outlying\/","title":"Le marketing de contenu - Vitrine outlYing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BHJ7mT60YD\"><a href=\"https:\/\/www.outlying.works\/vitrine\/2024\/01\/03\/le-marketing-de-contenu\/\">Le marketing de contenu<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.outlying.works\/vitrine\/2024\/01\/03\/le-marketing-de-contenu\/embed\/#?secret=BHJ7mT60YD\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Le marketing de contenu\u00a0\u00bb &#8212; Vitrine outlYing\" data-secret=\"BHJ7mT60YD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.outlying.works\/vitrine\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.outlying.works\/vitrine\/wp-content\/uploads\/2024\/01\/marketing-de-contenu-fond-1.png","thumbnail_width":8858,"thumbnail_height":6201,"description":"Qu\u2019est-ce que le marketing du contenu ? Le marketing de contenu est une strat\u00e9gie marketing qui consiste \u00e0 cr\u00e9er et \u00e0 partager des contenus de qualit\u00e9, tels que textes, photos ou vid\u00e9os, pour attirer et fid\u00e9liser un public cible. L&#8217;objectif principal est d&#8217;engager les visiteurs, d&#8217;influencer leur comportement, et d&#8217;accro\u00eetre la visibilit\u00e9 de l&#8217;entreprise. Il s&#8217;int\u00e8gre dans l&#8217;inbound marketing, cherchant \u00e0 \u00e9tablir des connexions authentiques avec les consommateurs, contrairement \u00e0 la publicit\u00e9 traditionnelle. L&#8217;histoire du marketing de contenu remonte au XIXe si\u00e8cle aux \u00c9tats-Unis. En 1895, John Deere, propri\u00e9taire de la c\u00e9l\u00e8bre soci\u00e9t\u00e9 de tracteurs, a introduit une approche novatrice"}